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June 13, 2001
Yak
"You're a what?"
...is the approximate reaction of the majority of people when I tell them my job title: Information Architecture Consultant. "What prat thought that one up?", they ask. I chuckle and say, "You're looking at him, actually."
Some definitions of information architecture limit it to designing navigation systems for Web sites and intranets - which is certainly one part of what I do. To my mind, though, it's more general than that: the organisation of information in order to make it not only easy to navigate, but also easy to filter, assimilate, and even customize or add to. (I also liked the idea of having an acronym you could pronounce "yak".) This could be Web sites, intranets, databases, spreadsheets or even (gasp!) print. People usually start getting that familiar glazed look by this point - if I haven't already taken the hint and shut up, that is.
It was refreshing, therefore, to find this the other day.
The entire site is worth a read, actually. Lots of good stuff on design, media, urbanism and more. It seems they've (he's?) just moved to Tokyo, too - looking forward to more of the same.
Posted by chris at June 13, 2001 06:36 PM | Permalink
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