The Subway sandwich franchise near my office are running a healthy eating campaign at the moment - although their idea of "healthy" appears to consist of lots of tofu sandwiches; tofu is bland enough on its own, but tofu in a bread roll... if it's possible to be superlatively mediocre then these guys are pushing that envelope for all they're worth.
In an unfortunate piece of visual comedy, the rather plump member of staff who took my order was wearing a large lapel badge reading simply "Diet!". My first thought was that it was a little harsh of her colleagues to make her wear it; I mean, sure, she was a little on the heavy side, but that hardly justifies ritualized hazing. You gotta love that Japanese humiliation mindset - let's shame the poor girl into shedding some pounds.
But it turns out simply to be their attempt at a snappy healthy cheery feel-good slogan. Which is a shame, because I was hoping the targeted lapel badge idea might catch on. Badges I'd like to see in fast food joints back home include: "Pay attention!", "No, please, go ahead and chat to your slack-jawed burger-flipping idiot co-worker; I didn't want the damn quarterpounder anyway" and "Christ! How hard can it be to operate one of those picture-coded tills correctly?"
Posted by chris at April 20, 2002 06:23 PM | Permalink